Introduction
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In adherence to the regulatory mandates set forth by the Telecom Regulatory Authority of India (TRAI), the utilization of Distributed Ledger Technology (DLT) has been made compulsory for entities engaged in SMS marketing services within India. This initiative aims to combat the proliferation of unsolicited SMS spam originating from various marketing entities, thereby safeguarding the interests of consumers and enhancing the overall efficiency of the telecommunication ecosystem.
Understanding Distributed Ledger Technology (DLT)
DLT serves as a foundational framework for the secure and transparent registration of telemarketers within the SMS service domain. Rooted in blockchain technology, DLT facilitates the immutable recording of transactions and activities pertaining to SMS communications. By leveraging decentralized consensus mechanisms, DLT ensures the integrity and authenticity of registered entities, thereby fostering trust and accountability within the telecommunications landscape.
Mandatory Registration in DLT Platform
As per the latest regulatory directives, all telemarketers, including providers of bulk SMS services, are mandated to register within the DLT platform to facilitate the transmission of promotional or transactional SMS to their respective customer bases. This comprehensive registration process ensures compliance with regulatory standards and enables seamless monitoring and enforcement mechanisms to mitigate instances of SMS spam and fraudulent activities.
Key Benefits of DLT Registration
- Enhanced Regulatory Compliance: DLT registration ensures adherence to TRAI regulations, thereby mitigating the risk of non-compliance penalties and legal ramifications for telemarketing entities.
- Streamlined Authentication: Through DLT, the authenticity of telemarketers and the messages they transmit can be verified with precision, fostering transparency and accountability in SMS communications.
- Combatting SMS Spam: By mandating DLT registration, TRAI endeavors to curb the proliferation of unsolicited SMS spam, thereby enhancing the overall quality of SMS services and safeguarding consumer interests.
- Improved Consumer Experience: With the reduction of spam and fraudulent SMS, consumers can enjoy a more streamlined and trustworthy communication experience, bolstering their confidence in the reliability of SMS-based services.
Steps To Register on DLT Platform
The registration process for DLT entails the following steps:
- Entity Verification: Telemarketing entities must undergo a comprehensive verification process to establish their identity and legitimacy.
- Document Submission: Necessary documentation, including business licenses, identity proofs, and contact details, must be submitted for validation purposes.
- Platform Registration: Upon successful verification, entities are required to register on the designated DLT platform, providing essential information such as business details, messaging preferences, and consent management mechanisms.
- Approval and Activation: Following platform registration, entities await approval from regulatory authorities, after which they can activate their DLT registration and commence SMS communications in compliance with regulatory guidelines.
Understanding New DLT Registration
NEW DLT registration serves as a cornerstone in the evolution of SMS services, offering a centralized platform for entities to register and manage their communication traffic. Unlike traditional methods, which often lack transparency and accountability, DLT leverages blockchain technology to create an immutable ledger of SMS transactions, thereby ensuring authenticity and traceability.
How Does DLT Work?
DLT operates on a decentralized network of nodes, each maintaining a copy of the ledger. When a message is sent through a registered entity, it is recorded on the DLT platform, complete with sender and receiver details. This information is then verified by multiple nodes within the network, preventing tampering or manipulation of data.
Benefits of DLT Registration
- Enhanced Transparency: By leveraging blockchain technology, DLT registration offers unparalleled transparency, allowing stakeholders to track the journey of each SMS in real-time.
- Mitigation of Spam: With stringent registration requirements in place, DLT helps mitigate the influx of unsolicited messages, thereby improving the overall user experience.
- Regulatory Compliance: DLT registration ensures compliance with TRAI regulations, safeguarding businesses from potential penalties or sanctions.
Implications for Businesses
For businesses operating in the SMS domain, compliance with DLT registration is no longer optional—it's imperative. Failure to adhere to these regulations could result in service disruptions, financial penalties, or even legal repercussions. However, amidst the compliance requirements lies a silver lining: an opportunity to fortify customer engagement strategies and build trust through transparent communication channels.
Steps for New DLT Registration
- Choose an Operator: Select a telecom operator among Jio Airtel VI Tata BSNL Videocon accredited by TRAI for DLT registration.
- Create an Account: Register on the operator's DLT platform and provide necessary details about your business.
- Verify Sender IDs: Obtain approval for sender IDs used in SMS communication.
- Submit Templates: Submit message templates for approval to ensure compliance with regulations.
- Monitor Compliance: Regularly monitor and update DLT registration details to stay compliant with evolving regulations.
DLT Operators List
You can register any of the below operators as principal Entity to get your Sender ID (headers), templates approved
AIRTEL : https://dltconnect.airtel.in/
MTNL : https://www.ucc-mtnl.in/
VIDEOCON : https://smartping.live/entity/login
Changes as per Regulations
| Pre DLT | Post DLT | Remarks | |
|---|---|---|---|
| Customer Consent | No | Yes | Verifiable digital records of all customer opt-ins are made available on the platform.Customers can also see all their consents on a single dashboard |
| Customer Preferences | Yes | Yes | Consumers can also select specific day(s) and time band to block (or) receive.commercial communication in addition to type of category; viz only DND |
| Entity/Enterprise Registration | No | Yes | Entity need to register with originating access provider (OAP) on the platform |
| Telemarketer Registration | Yes | Yes | Telemarketer should now register with originating access provider (OAP) and no longer with TRAI |
| Header Registration | No | Yes | Entity should register all its SMS Headers and Voice CLIs on the platform |
| Type of Messages | Transactional | Transactional | Every template should be registered under one of these classifications: Promotional, Transactional or Service (Implicit or Explicit) |
| Promotional | Promotional | ||
| Govt | Service (Inferred Consent) | Government messages are classified under Service category | |
| Service (Explicit Consent) | |||
| Scrubbing | Yes (only DND Check for Promotional SMS) | Yes (Promotional & Service Explicit) | Messages will be scrubbed against multiple parameters like Consent, Preference, Header, Template; and not just DND list |
| Complaint Management | Yes | Yes | Telecom operators will now be responsible for complaint resolution |
| Interoperability between telecom Service Providers | No | Yes | Registration details of Entity, Telemarketer, Header, Template will be shared across the network to ensure seamless view |
| 100% Traceability | No | Yes | Everything is recorded and shared on the network using Blockchain technology. |
| Delivery Report | Yes | No | Delivery status for promotional messages will not be available post DLT. |
| 1. Promotional Traffic | |||
| 2. Transactional Traffic | Yes | Yes | Delivery status for transactional messages will continue to be available post DLT. |
FAQs: NEW DLT Registration
Q: Is DLT registration mandatory for all businesses?
A: Yes, as per TRAI regulations, all entities engaging in SMS communication must register on the DLT platform.
Q: What happens if my business fails to comply with DLT registration?
A: Non-compliance could lead to service disruptions, financial penalties, or legal action, as per TRAI guidelines.
Q: How long does the DLT registration process take?
A: The registration process may vary depending on the operator, but typically takes a few days to complete.
Q: Can I use my existing SMS provider without DLT registration?
A: No, TRAI mandates DLT registration for all SMS communication, regardless of the service provider.
Q: Are there any costs associated with DLT registration?
A: While some operators may charge nominal fees Rs 5900/ for registration and verification, the benefits of compliance far outweigh the costs.
If we don't register on DLT platform will our SMS delivery be stopped?
Answer: As we have multiple operator Connectivity we will try to pass on the maximum possible flexibility to our esteemed client's, but we (MWPL ) are the aggregators of SMS service wherein we are dependent on the telecom service providers like VILPOWER, Videocon (Smart Ping), TATA, Jio , BSNL, Airtel, MTNL etc. So in case these operators implement the rules strictly as per TRAI mandate then we will be forced to comply with the norms and will not be able to process SMS from Unregistered Entities.
New DLT Registration Priority Support
Get your DLT Account, Headers and Templates Activated with ease.
Connect With Our DLT Registration Team Support phone +91-9911539003
Our DLT Support Champions will ensure smooth transition from Non-DLT to DLT based systems
- DLT ACCOUNT APPROVAL AND ACTIVATIONFull End-to-End Support to get your DLT Account Activated along with Headers and Templates.
- HEADERS AND TEMPLATES APPROVALSOur DLT Support Champions helps you in formatting submitting the Headers and Templates as per requirement.
