WhatsApp message marketing is a fast, easy, and convenient way for consumers/users to engage in private conversations from texting to sharing photos and videos, documents, user locations, and other media. With the introduction of the WhatsApp Business API, businesses around the world are pushing to use it for the many benefits this version has to offer.
According to Wikipedia, WhatsApp as of February 2020 has over 2 billion users worldwide and has become the primary means of electronic communication in multiple countries and locations, including Latin America, the Indian subcontinent, and large parts of Europe and Africa. Also, the mere fact that consumers in today’s world want to interact with businesses as easily as they do with their family and friends with WhatsApp taking the lead as the preferred communication channel, is a little wonder why businesses across the world are excited about the potential of the WhatsApp message marketing platform.
Officially launched in January 2018, the WhatsApp Business is aimed at small business owners, allowing them to directly and safely connect and interact with their customers. The WhatsApp Business API however, allows developers to build tools to automate messages for effective customer engagement. It is immediate, has a wide international reach in terms of coverage, is more personal, and is secured by end-to-end encryption which makes it a very trusted channel. With this, businesses can immediately send verification codes, order, or user-based notifications in real-time with ease, taking your customer engagement to a whole new level.
The Benefits of WhatsApp Message Marketing strategy asides from SMS
- Deliverability
SMS before now was the most common channel businesses use to connect with their customers, but it came with major challenges like deliverability, authenticity, international coverage amongst others. WhatsApp on the other hand improves deliverability and allows you to have a more significant impact on customer satisfaction while expanding your reach.
2. Advanced Brand Connections
Since WhatsApp verifies all business accounts and is tied directly to a single phone number which gives you a branded business profile, your customers are assured of your authenticity, so your One-time-passwords (OTPs) and notifications are quickly recognized and accepted
3. Delivery Information
WhatsApp also provides specific delivery information that lets you know what messages have been delivered and read.
4. International Coverage for Customer Engagement
As stated earlier, WhatsApp is the number one messaging app inmultiple countries and locations, including Latin America, the Indian subcontinent, and large parts of Europe and Africa, and has the highest penetration in the majority of these countries, it is also the most preferred messaging channel for transactions by consumers. If you want to explore the global market, because of the growing rate of WhatsApp user adoption, the majority of your customers are probably already using the app, so it’s easier to connect with them, as well as the opportunity to engage a broader global audience as opposed to SMS.
Getting started
WhatsApp api on MobonAir is used for sending important updates such as OTPs and product notifications to your customers and allow your customers to initiate in-depth conversations with your support agents to improve troubleshooting.
The WhatsApp api we offer:
Low volume: this is capped to 5000 messages per day and does not require opt-in. We do not allow high-volume messages here else your number(s) would be blocked by WhatsApp. We link Termii to your mobile device and WhatsApp number to trigger the messages.
NB: Number has to be more than 3 months old and very active
High volume: this allows large volume messages and also doesn’t require special device sync. However, Whatsapp reserves the right to approve you or not and customers have to opt-in.
To begin to use the Official WhatsApp Business API — high volume route, you will need:
· A Facebook Business Manager account (Display name)
· A verified Facebook business
· A WhatsApp business phone number.
Also, note that your company address must be on Facebook and must match the address on your CAC document and website
Benefits of the high volume WhatsApp api route
- High volume supports two way messaging, it comes with an approved number from WhatsApp and supports sending lots of messages
- Two-way messaging: this allows you to send conversational messages which can include files and images with your customers using our APIs. You can also build products e.g. chatbots/bots that handle some tasks that cover all customer intents and dialogue scenarios around the two-way high volume messaging API.
Employing WhatsApp Business as part of your messaging strategy can be a necessary tool to help you remain competitive and show your customers that you are interested in growth — definitely a game-changer for your businesses.
On this premise, MobonAir offers businesses less complex integration to send verification codes/OTPs and product notifications to their customers through the WhatsApp Business API.
What sets us apart? We offer real-time technical support to ensure a smooth automation process for every business. Would you like to know more? Send us a whatsapp chat on +919911539003
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