10 use cases for the WhatsApp Business API to double your revenue

WhatsApp Business API is the ideal thing for your business to exploit the full potential of WhatsApp, with the opportunity to reach over 1,00,000 people in one go.

WhatsApp is the most effective tool for your company’s marketing, with over 98 percent message open rates and up to 60 percent click-through rates. Emails and SMS, on the other hand, have poor click-through rates of 2-5 percent!

So, what are your plans for using WhatsApp Business API?

In this blog, we’ll look at 10 incredible WhatsApp Business API Use Cases that may help you expand your sales and customer service.

Use Cases for WhatsApp’s Business API

Let’s go over the top 10 WhatsApp Business Use Cases.

1. Send promotional messages moreover thousands of people

WhatsApp has permitted companies to send promotional messages. Non-transactional communications can be sent to consumers to start a dialogue that was previously very hard to authorize.

Here are some of the most recent WhatsApp Promotional Message Templates that have been approved!

2. Use Integrations to Automate Notifications

One of the most common WhatsApp Business API Use Cases is to automate notifications!

Assume you own a Shopify E-Commerce store that sells groceries. A client buys groceries from your business and pays for them.

They must be waiting for some form of payment confirmation now, right? It’s just the way we are!

The user will receive an instant payment confirmation notice on WhatsApp if Automated Notifications is enabled.

In the same way, if the payment fails, they’ll get a notification on WhatsApp.

We work with a variety of CRMs, software, and eCommerce platforms, including HubSpot, Shopify, WooCommerce, Pabbly, OpenCart, and others. Simply create an account and begin delivering WhatsApp notifications with 2x the conversion rate.

3. Send timely reminders to reduce abandoned carts.

One of the BEST WhatsApp Business API Use Cases is Abandoned Cart Notifications.

According to research, 80% of shoppers forget to check out their shopping carts. That indicates that 8 out of 10 people who add products to their baskets will never buy them.

However, there is a simple approach that will help you reclaim 45-60% of your abandoned carts. Simply automate Abandoned Cart Notifications on WhatsApp and send a kind reminder to users to finish their purchase.

The message copy is important and should be written in a personal tone, as seen in the example above.

If you manage a financial services company or provide online courses, you’ve probably seen a lot of potential consumers abandon their applications halfway through.

That’s terrible!

But don’t worry; by automating an application dropoff reminder on WhatsApp, you can increase signups by 3x.

Businesses in a variety of industries, including finance, banking, online courses, education, automobiles, and others, may increase application signups by sending a WhatsApp application drop-off reminder.

4. Automated reminders reduce application dropoffs.

If you manage a financial services company or provide online courses, you’ve probably seen a lot of potential consumers abandon their applications halfway through.

That’s terrible!

But don’t worry; by automating an application dropoff reminder on WhatsApp, you can increase signups by 2x.

Businesses in a variety of industries, including finance, banking, online courses, education, automobiles, and others, may increase application signups by sending a WhatsApp application drop-off reminder.

5. Cut COD orders to reduce RTO losses.

One of the most common WhatsApp Business API Use Cases is to reduce COD order losses.

40% of COD orders are returned to the warehouse (Return to Origin), thereby increasing the shipping costs for firms.

So, how do you cut it down?

Our Ecommerce Businesses encountered the same problem.

To combat this, one of our customers did the following to minimise COD orders: anytime a consumer bought with COD as the payment option, they sent a WhatsApp offer (such as 10% discount if you pay right now) tempting the user to make the payment prior to receiving the order.

This worked well, and they were able to convert 40% to 50% of COD orders to prepaid orders.

Offering quick discounts will drastically minimise COD orders and reduce RTO losses.

6. Receive Real-Time Product and Service Feedback

Typically, you send an email or SMS to people gently asking for feedback on your products and services.

And 66% of the time, those emails are disregarded or never opened.

However, you can not only obtain fast feedback for your products 98% of the time on WhatsApp, but you can also get people to re-engage with your company.

To make it more convenient for consumers, send Quick Reply buttons to request feedback.

Your WhatsApp Chatbot sends them an offer to buy another product as soon as they click the button to leave feedback.

7. Use WhatsApp to provide order and delivery updates.

Another of the top WhatsApp Business Use Cases is live delivery updates!

Customers anticipate live delivery tracking status, updates, and notifications for their order shipments in real time.

This isn’t anything we made up. According to one study, 97 percent of respondents expect to be able to track their orders in real time!

You may use our link for your existing E-commerce systems like Shopify, WooCommerce, and others, and create API campaigns to automate order, delivery, payment, and other alerts to WhatsApp users.

And it’s all done automatically. You don’t require your employees to press a button every time someone orders from your company.

8. Confirmation of Order 

One of the most effective WhatsApp Business API Use Cases is order confirmation With upsell.

This method can increase user engagement by up to 60% for your firm.

You combine an order confirmation message with an upsell message that includes information about your other products and services using this method.

9. Include Quick Reply Buttons and Call to Actions in your communications

You may utilise the WhatsApp Business API to add clickable pre-defined buttons to your messages to make them more engaging.

1. CTA (Call to Action)- These buttons encourage your users to do a certain action, such as “buy now,” “sign up,” and so on. These are highly helpful buttons.

2. Quick Replies- These are buttons that allow your consumers to respond to a message without having to type their response.

Customers can be asked for feedback by connecting two Quick Reply Buttons, such as “Satisfied” and “Not Satisfied.”

Any button pressed will send a message to the company, along with the customer’s comments. Please see the feedback image. Use Case to see how Quick Reply buttons are used.

10. Use smart buttons to send product information

Users like trying out new things and may be interested in purchasing those that pique their attention.

Users may receive tailored product recommendations, catalogues, photos, and more via enhanced WhatsApp Chatbot, which can also finalise deals.

You may use Clickable Buttons to instantly communicate details about your products, services, and courses with your leads, generating instant interest and up to 3x more conversions.

You may also send out promotional offers to all of your contacts whenever a new product is released or an old product is restocked!

Send hundreds of leads images, videos, and documents all at once!

Conclusion

These are the top 10 WhatsApp Business API Use Cases that can help you unlock WhatsApp’s full potential for your company. Be prepared for increasingly strong WhatsApp API Use Cases as we move forward into the era of WhatsApp Marketing.

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