In the current context, the mobile phone has become a general commodity in everyone’s life, a must-have object with varied uses. With such a huge penetration of mobile phones even in the rural areas, getting a message across to a broader set of audience had never been so easy before, and for business proposition, be it a small business venture or a big enterprise, Bulk messaging serves as a great way for wide range of communication needs like spreading the word and marketing about their product or services to the larger population at a relatively much cheaper costs, compared to any other forms of mass marketing.

The benefits offered by the bulk SMS service is farfetched since it is mobile-friendly, we could reach a large number of people, and as it does not require an internet connection, we can even reach that segment of people who do not use smart phones and doesn’t have access to the internet. The next big incentive bulk SMS offers is its cost effectiveness coupled with its wider demographic reach in terms of people of different age segments that could be targeted. Also it gives you instant delivery, and the open and read rate of mobile messages are much higher compared to that of an E-Mail marketing campaign, and if the end-user like the content in the message, they could very well opt in to your service instantly by just sending a reply message, which is easy and hassle-free and increases conversion ratio.

The bulk SMS gateways facilitate the use of Promotional messaging in four different ways. All these ways are very good ways to reach customers and important in their way, and they should be used very discreetly. The different use cases of Promotional messages through promotional bulk SMS gateway are

Advertising:

The power of advertising is very well known for its effective marketing.  Advertising can be effectively done by bulk SMS provider, and it can address a large target audience very effectively. Also, advertising can be made through the internet and other social media platforms for business reasons.

Public Relations:

This type of bulk SMS facility is used for promoting a noble or society related activities that a company is pursuing. By doing so, it can pitch the name of the company as well to the general public and also it can increase the visibility of the company in the eyes of the general public. While serving for a genuine social cause, the bulk message service provider can also suitably portray the business activities they are pursuing and thereby attracting more traffic to the business.

Personal Selling:

Another type of promotional activity that can be carried out very well using the bulk SMS facility is Personal selling. Here the facility of bulk SMS helps the organizations to contact the individuals personally, and the customer feels the connect and respected when they are contacted personally.

Sales Promotion:

This can also be carried out by the help of Promotional text messaging. The bulk SMS provider can be very helpful to increase the sales of a company by suitably sending the business promotions, and short term offers at the right time to the right audience.