When you want to promote your services or market your product, you can find a lot of options out there in the market. But you cannot afford to try all marketing solutions. Just like you are running small business or a startup, TV commercial is not a solution. This way bulk SMS is the great marketing solution. Here are some of the reasons to go for bulk SMS marketing.
Affordable – Like other marketing solutions, bulk SMS service don’t cost you a dime. It is very easy to personalize. You can use it according to your needs.
High ROI – Bulk message is known to be very affordable solution for startups and small businesses. It costs just 8 paisa per SMS or so. As a result, you will get far better return than other marketing solutions. This is why you need to go with bulk SMS marketing.
Builds user base – Suppose you are starting up your restaurant and you don’t have much data to send SMS. The 2-way messaging can help you ask people to opt for your campaign. For example, “Send JOIN to 525252 and get up to 20% off on your first order. Hurry Up! Offer Ends Soon.”
When your customer sends “JOIN” to the number you have assigned, you will get the number of your customer and you can call back in future to send offers or information.
Easy to connect – Whether in social media or email, user may have several accounts due to which targeting can be very difficult. But you can quickly land up in user’s pocket with bulk SMS service as it takes only 5 minutes or so for customers to read SMS.