Promotion Through Email Marketing Vs Bulk SMS

Send Sms with excel plugin, send customized SMS to your customers and get more enquires for your business.

If you want to promote your product or service, you have heard about bulk SMS service and email marketing service. Now, we are going to check which service is best for you.

  1. Cost-Effective – Email is Free Service, therefore, you have to pay the price of spamming. If you send one email to multiple people and if someone mark you spam or you continually sending the same email to multiple people. It will go to the spam box and your email will never be visible to your customers. So, this is the demerit whereas if you send one SMS to multiple people, if someone dislikes your message, Not a problem, even he can receive your message in future until he blocks you. Bulk SMS is a chargeable service but it is better than email sending because of no one notice. Once your email id became spam, even your No-Promotional emails will go to spam box, because your email will be considered as spam.
  1. Offer Notification Method – If you are sending offer notification emails, you may get spam, whereas with SMS you can freely send SMS to many people.
  1. Database of Contacts – It is very hard to get a database of emails because it is hidden in almost all places whereas people feel free to share their contact number on the website, profile and many places. So it is easy to collect.
  1. User-Friendly – Many people do not access email all the time but they are very friendly to mobile phones. They always check their messages on the phone whereas hardly check their email. So, it is easy to get your customer through messages rather than emails.
  1. Connectivity – If you have someone’s contact number, you can share offer details through varies mobile applications whereas it is not possible through emails. You can make groups for sending SMS.
  • Comparatively fastest open rates with rapid response

99% average open rate for messages, with 97.5% opens within 5 seconds of being received on the handset. (Nielsen Survey 2014)

  • 5X more effective than Email

SMS Circulation has 5X higher open rates, 5x higher response rates and 2400x quicker response times than Email. (Oracle Marketing Cloud – MME Guide, 2015)

  • Fast Increasing use of mobile phones

Likely to India has 937 million mobile subscribers with the number expected to touch 1.4 billion in 2020. (TRAI 2015, IAMAI)

  • Increased mobile reach

75% of the online rural population in India is online via their mobile devices (Octane Research 2015)

  • A constant source of communication

Indians spend around 3 hours and 18 minutes a day on their smartphones, 25% of the consumers check their phones over 100 times (Ericsson Consumer Lab 2014)

  • Increased usage of ios / android  smartphones

The number of  android smartphones grew 54 percent during 2014, reaching 140 million and the number is expected to grow 4.7-fold between 2014 and 2019, reaching over 650 million (CISCO 2015)

Bulk SMS Service may cost you but it worth to invest money for promotion via bulk SMS service [ Excel Plugin SMS ]. Free service of email does not give you proper marketing. If you have a marketing budget, you should always try bulk SMS services. You will get good clients. Clients bother to ask through emails because it takes time to reply but if they have your number, they will instantly call you and can get all the information about your promotional offers. So SMS wins when you are doing promotion.

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