Business API | Using WhatsApp Business APP is ideal for your business to exploit the full potential of WhatsApp messaging app, with the opportunity to reach over 1,00,000 phone numbers people in one go as customer engagement.
WhatsApp api integration is the most effective tool for your company’s marketing and business management, with over 98 per cent of open message rates and up to 60 per cent click-through rates. Emails and SMS, on the other hand, have poor click-through rates of 2-5 per cent!
So, what are your plans for using WhatsApp Business API?
This blog will look at ten incredible WhatsApp Business platform API Use Cases that may help you expand your sales and customer service.
Use Cases for WhatsApp’s Business API
Let’s go over the top 10 WhatsApp Business Use Cases.
1. Send promotional messages; moreover, thousands in customer support and marketing.
WhatsApp has permitted companies to send promotional messages. lagging communications can be sent to consumers to start a dialogue that was previously very hard to authorise.
Here are some of the most recent WhatsApp Promotional Message Templates that have been approved!
2. Use Integrations to Automate Notifications
One of the most common WhatsApp Business API Use Cases is to automate notifications!
Assume you own a Shopify E-Commerce store that sells groceries. A client buys groceries from your business and pays for them.
They must be waiting for some form of payment confirmation now. It’s just the way we are!
The user will receive an instant payment confirmation notice on WhatsApp if Automated Notifications is enabled.
In the same way, if the payment fails, they’ll get a notification on WhatsApp.
We work with various CRMs, software, and eCommerce platforms, including HubSpot, Shopify, WooCommerce, Pabbly, OpenCart, and others. Create an account and begin delivering WhatsApp notifications with 2x the conversion rate.
3. Send timely reminders to reduce abandoned carts.
One of theBEST WhatsApp Business API Use Cases is Abandoned Cart Notifications.
According to research, 80% of shoppers forget to check their shopping carts. That indicates that 8 out of 10 people who add products to their baskets will never buy them.
However, there is a simple approach that will help you reclaim 45-60% of your abandoned carts. Automate Abandoned Cart Notifications on WhatsApp and send a kind reminder to users to finish their purchase.
The message copy is essential and should be written personally, as seen in the example above.
If you manage a financial services company or provide online courses, you’ve probably seen many potential consumers abandon their applications halfway through.
That’s terrible!
But don’t worry; by automating an application dropoff reminder on WhatsApp, you can increase signups by 3x.
Businesses in various industries, including finance, banking, online courses, education, automobiles, and others, may increase application signups by sending a WhatsApp dropoff reminder.
4. Automated reminders reduce application dropoffs.
If you manage a financial services company or provide online courses, you’ve probably seen many potential consumers abandon their applications halfway through.
That’s terrible!
But don’t worry; by automating an application dropoff reminder on WhatsApp, you can increase signups by 2x.
Businesses in various industries, including finance, banking, online courses, education, automobiles, and others, may increase application signups by sending a WhatsApp dropoff reminder.
5. Cut COD orders to reduce RTO losses.
One of the most common WhatsApp Business API Use Cases is to reduce COD order losses.
40% of COD orders are returned to the warehouse (Return to Origin), thereby increasing the shipping costs for firms.
So, how do you cut it down?
Our Ecommerce Businesses encountered the same problem.
To combat this, one of our customers did the following to minimise COD orders: anytime a consumer bought with COD as the payment option, they sent a WhatsApp offer (such as a 10% discount if you pay right now), tempting the user to make the payment before receiving the order.
This worked well; they could convert 40% to 50% of COD orders to prepaid orders.
Offering quick discounts will drastically minimise COD orders and reduce RTO losses.
6. Receive Real-Time Product and Service Feedback
Typically, you send an email or SMS to people gently asking for feedback on your products and services.
And 66% of the time, those emails are disregarded or never opened.
However, you can not only obtain fast feedback for your products 98% of the time on WhatsApp, but you can also get people to re-engage with your company.
To make it more convenient for consumers, send Quick Reply buttons to request feedback.
Your WhatsApp Chatbot sends them an offer to buy another product when they click the button to leave feedback.
7. Use WhatsApp to provide order and delivery updates.
Another of the top WhatsApp Business Use Cases is live delivery updates!
Customers anticipate real-time live delivery tracking status, updates, and notifications for their order shipments.
This isn’t anything we made up. According to one study, 97 per cent of respondents expect to be able to track their orders in real-time!
You may use our link for your existing E-commerce systems like Shopify, WooCommerce, and others and create API campaigns to automate order, delivery, payment, and other alerts to WhatsApp users.
And it’s all done automatically. You don’t require your employees to press a button whenever someone orders from your company.
8. Confirmation of Order
One of the most effective WhatsApp Business API Use Cases is order confirmation With upsell.
This method can increase your firm’s user engagement by up to 60%.
Using this method, you combine an order confirmation message with an upsell message that includes information about your other products and services.
9. Include Quick Reply Buttons and Call to Actions in your communications
You may utilise the WhatsApp Business API to add clickable pre-defined buttons to your messages to make them more engaging.
1. CTA (Call to Action)- These buttons encourage your users to do a particular action, such as “buy now,” “sign up,” and so on. These are beneficial buttons.
2. Quick Replies- These buttons allow your consumers to respond to a message without typing their response.
Customers can be asked for feedback by connecting two Quick Reply Buttons, “Satisfied” and “Not Satisfied.”
Any button pressed will send a message to the company and the customer’s comments. Please see the feedback image. Use Case to see how Quick Reply buttons are used.
10. Use bright buttons to send product information
Users like trying out new things and may be interested in purchasing those that pique their attention.
Users may receive tailored product recommendations, catalogues, photos, and more via enhanced WhatsApp Chatbot, which can also finalise deals.
You may use Clickable Buttons to instantly communicate details about your products, services, and courses with your leads, generating instant interest and up to 3x more conversions.
You may also send promotional offers to your contacts whenever a new product is released, or an old one is restocked!
Send hundreds of lead images, videos, and documents all at once!
Conclusion
These are the top 10 WhatsApp Business API Use Cases that can help you unlock WhatsApp’s full potential for your company. Be prepared for increasingly vital WhatsApp API Use Cases as we move forward into the era of WhatsApp Marketing.