What is Bulk SMS?
Bulk SMS is the trending and effective technique to reach the maximum number of people in just one single click. Bulk Sms has always been a cost-effective technique in the market. Big brands and Big businesses still believe in Bulk SMS marketing strategies for promotions.
Bulk SMS is categorized into two sections:-
- Transactional SMS
- Promotional SMS
Transactional SMS is generally used for OTP, Bank transactions, or to pass any information to your opt-in customers.
This Gateway helps you to reach DND numbers as well. until and unless they are your opt-in customers.
You can send SMS at any part of time.
Promotional SMS id generally used for all promotional activities.
This Gateway will not allow reaching DND customers.
you can send SMS between 9 AM to 9 PM.
we say first of all , Promotional SMS is used for marketing any product or service. In this case, you write a small content but meaningful content to attract customers and sends it to customers database you have.
in our opinion , You can send these in any form, such as – Text SMS, whatsapp SMS, voice calls, etc. Below is one suggested company, good .
Promotional SMS include the sales, marketing messages intended for the purpose of advertising your brand and comprise of offers, discounts, to urge the customers to make an instant purchase.
Example of a Promotional SMS
50% discount on all items. Hurry up, offer valid for a limited time only!
TRAI rules regarding promotional SMS
- Promotional messages can only be sent from 9 AM to 9 PM only.
- These messages will be only delivered to the numbers who have not activated the DND service that is Non DND numbers.
Promotional Messages types
- New product or service launch.
- Brand advertisement
- Informing the clients about discounts, deals and offers.
- Promoting festive sales, deals.
Benefits of promotional SMS services
Promotional SMS Service is one of the most efficient marketing channels that enables business owners to connect with a large customer base and advertise their brand in a cost-effective manner.
- High response rates than traditional advertising tools: Traditional advertising tools have become obsolete as they fail to create an instant connectivity with the target group and are quite expensive. Most of the promotional emails land in the spam folder, fliers are thrown away without even reading them and cold calling is an intrusive medium that is not preferred by marketers. SMS has become the first choice for building brand reputation as it is convenient, effective and offers the best response rates than any other tool. As per the studies, it has been depicted that Bulk SMS has the highest open rate of 98%. Due to the immense benefits of this powerful marketing channel, industries are opting for it to converse with their clients in the fastest way.
- Reasonable channel for brand promotion: SMS marketing is ideal for businesses who cannot invest a large sum of money in conducting marketing campaigns. Also, Bulk SMS Service offers the highest returns on investment than other promotional channels. You can choose the plan as per your budget requirements. Thus, you can opt for SMS Service to advertise your business in a cost-effective way.
- Wider accessibility: SMS marketing allows brands to connect with a diverse range of customers spread across different locations in an easy and effortless manner. Millions of clients can be connected in just a single click. Thus, brands are deploying this channel for communicating with a wide range of people at the same time.
- Personalized channel: As SMS gets delivered in the most personal device that is the mobile phone, there are higher chances of the message being read. People carry their cell phones with them all the time. Thus, using Bulk SMS Service gives you the surety to build a strong customer relation by connecting with them on-the-go.
Being a very versatile advertising channel, texting is popular among all kinds of industries and businesses. If you want to integrate this tool then do try the services of MobonAir . With the highest click through rates, instant delivery, SMS is greatly helpful in increasing the brand visibility thereby driving business revenue.