SEO (Search Engine Optimization) is a process by which you can get Organic/free traffic from search engines like Google, Bing etc. By SEO technique you can be on the top position while your customers are searching product or services related to your business. Many studies have shown that SEO can have better ROI than any other marketing sorms. It helps in your Business Visibility, Branding, High ROI, High Web Traffic from search engine.
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On Page SEO
On Page SEO is all about optimizing individual web page on your website to rank higher in SERP(Search Engine Result Page) and geting relevent traffic from major search engines.Some major activities in On-page SEO :
- Keywords research and Fresh SEO content,
- Meta tag optimization,
- Alt tag optimization,
- Sitemap creation,
- W3c validation,
- User friendly 404 pages,
- Fast loading pages,
- Mobile Friendly pages,
- Broken link checking etc.
Off Page SEO
Unlike On-page SEO, Off-page SEO is a technique to increase in your Website Rank & Page Rank in search engine by doing some activities outside the boundry of your website.Some major activities in Off-page SEO :
- Quality Link Building
- Social Bookmarking
- Press Release
- Local business listings
- Blog Creation and submission
- Social Media Optimization
- Increase Domain Authority
- Increase PageRank
Ranked On Google
How SEO Can Help In Promoting Your Website On Google ?
An SEO expert can assist you select the correct startup Search Engine Optimization ( SEO ) methods and defend your site from Google penalties. They can assist you make the correct audience notice your website readily leading to brand promotion and company development. MobonAir Digital Marketing Agency provide an outstanding Online Marketing services along with social media promotion , Website Development Services & Bulk SMS Services under one roof in Lucknow that can help you reach the correct audience to boost your business.
- Choose Your Domain Name Carefully.
- Select a Reputable Web Hosting Provider.
- Perform Keyword Research.
- Plan Out Your Site’s Architecture.
- Prioritize Intuitive Navigation in Your Design.
- Define a Standard, SEO-friendly URL Structure.
- Design for Site Speed.
- Use a Responsive and Mobile-Friendly Design.
- Consider Visual Hierarchy for Every Page.
- Focus on Indexable Content.
- Target Primary Keywords for Each Page.
- Optimize Title Tags.
- Optimize Images.
- Optimize Headings.
- Optimize text on the page.
- Write Unique Meta Descriptions.
- Link to Other Pages on Your Website.
- Submit Your Sitemap to Google.