What is SMS marketing?

SMS marketing or text marketing is a technique that uses permission-based messaging to spread promotional content.

In order to receive the text message, new product updates, or other relevant information, customers are required to opt into a system by texting an initial shortcode. When that code is texted, that user’s phone number is then stored in SMS marketing software.

Generally speaking, the main goal of an SMS marketing campaign like any other marketing channel is to build a database of subscribers to increase customer loyalty. Text messages are an ideal way of notifying customers with immediate offers, without having to use push-notifications. More than informing your customers of upcoming deals, SMS can also be a great way to send reminders for upcoming events and engage your customers by polling their opinions.

In fact, for at least 70% of consumers, SMS marketing is preferred to other email marketing and push-notification services. Most of the SMS marketing platforms allow for easy segmentation and management, so the most relevant text messages can be sent to those who are most likely to convert. SMS is also less expensive when compared to other methods of distribution, making it a cost-effective mobile solution.

SMS marketing is simply text messaging to convey information to existing customers or advertise to potential customers. SMS marketing is vastly underrated as a growth marketing hack with astronomical engagement rates!

  • Over 90% of SMS are opened within 3min
  • Almost 45% of them reply!
  • Over 97% of Americans own a cell phone.

Compare that to open and reply rates of 20% and 6% for email marketing, and you’ll see the true potential of SMS marketing.

SMS is one of the most useful marketing channels at your disposal for several reasons:

  1. Effectiveness: Nothing comes close to the ROI that a properly planned SMS campaign can bring to your business.
    90% of text messages are read within the first 3 minutes and 98% overall. So you have the prospect’s eyeballs on you, so make it count.
  2. Straight to the point: The point of a text message is to convey more with fewer words. So when you’ve 160 characters or less, you need to be clear and concise. This helps you convert simple, clear, and compelling offers that have a high likelihood of converting.
  3. Hit the mark: Your prospect can avoid your sales outreach calls or not attend the webinar you are conducting. Of course, you could also miss reading that nice-looking email you sent them, BUT they will read your message.
  4. Synergy with email marketing: The combination of both channels produces the best results. SMS messages are usually used to deliver time-sensitive offers, updates, and alerts. On the other hand emails are more convenient to deliver customer nurturing campaigns or long-form content.
  5. Automated SMS messages within sophisticated customers journeys.

Any business earns more through better engagement! Retail, events, restaurants, e-Commerce—you name it!

In fact, some of the most high-ticket niches, such as real estate, rely heavily on SMS as an advertising and communication tool.

Type of SMS messages:

  • Promotional SMS – for sending marketing and sales messages.
  • Transactional SMS – for sending order status, booking notifications, and informational messages to customers who’ve opted in

To effectively utilize SMS and Email channels, use a convenient and comprehensive marketing platform – MobonAir SMS Panel is one of the very few email marketing platforms that also offer you high-quality SMS services inside a single interface in one easy-to-use unified platform.

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